Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
- Creator: Carlson, Jamie , Rahman, Mohammad M. , Taylor, Alexander , Voola, Ranjit
- Resource Type: journal article
- Date: 2019
Customer engagement behaviors: The role of service convenience, fairness and quality
- Creator: Roy, Sanjit Kumar , Shekhar, Vaibhav , Lassar, Walfried M. , Chen, Tom
- Resource Type: journal article
- Date: 2018
Customer engagement behaviours in social media: capturing innovation opportunities
- Creator: Carlson, Jamie , Rahman, Mohammad , Voola, Ranjit , De Vries, Natalie
- Resource Type: journal article
- Date: 2018